„Loyalty is a relationship, not a scheme.”
Loyalty programs bring numerous benefits for the company as well as for customers. Companies introduce loyalty programs to retain existing customers and attract new ones, and to increase sales and revenue. Customers, on the other hand, enjoy the additional benefits and rewards they receive as loyal customers. Also, loyalty programs often provide a personalized experience, which allows customers to feel special and valued.
The goal of the loyalty program is to create a long-term relationship between the company and its customers. This can be achieved through awarding points, discounts, exclusive offers, free products or services, or even special privileges such as access to exclusive events or personalized services.
Princ LRS connects to existing point-of-sale systems to support all retail operations and enable attracting and rewarding customers with different modules fully customizable to each client’s needs.
Our advanced solution enables the monitoring of loyalty of customers or card users and the monitoring and analysis of purchases. Using it, it is possible to create actions, offers, discounts, conditional discounts, related purchases and similar in real time.
All data, which is the greatest value of loyalty, can be used very efficiently for analytics, management of offers and control of the effect of individual actions.